Castrol 'Power'
With a love of combining adventurous action with beauty, special effects and elements of surrealism, Howard Greenhalgh has directed numerous successful, high-profile campaigns for major brands as diverse as Citroen, Bacardi, Rimmel, BBC, Royal Mail and Hugo Boss, as well as countless music promos for internationally-renowned acts. "I always wanted to be a rock star, and after 200 music videos for artists from P Diddy to Muse, Iron Maiden to Pet Shop Boys, I almost feel like I made it in the end!"
Howard's extensive experience in directing both commercials and promos has nurtured a unique ability to bring great insight into challenging scripts, collaborating with agency teams and producers to create ambitious and visually-challenging imagery. Recognised for being charming, confident and unflappable, there is as much to be said about Howard's passion for film as there is for his impressive body of work thus far.