The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Envy
  • HANraHAN
  • Beautiful Productions
  • Park Pictures
  • Mikros Image
  • Pretzel Films
  • CherryCherry VFX
  • Across the Pond
  • Weilands
  • Art & Graft
  • Strange Beast
  • Aardman Animations
  • Angell Sound
  • Absolute Post
  • Grand Visual
  • Grand Central Recording Studio
  • White Noise
  • Chrome Productions
  • Artists & Engineers
  • The Sweet Shop
  • Partizan
  • Another Film Company
  • MindsEye
  • Acne
  • Pebble Studios
  • Missing Link Films
  • Madam
  • FRIEND
  • Independent Films
  • Vermillion Films
  • Neon Pictures
  • Blac Ionica
  • Outsider
  • Framestore
  • P For Production
  • Picasso Pictures
  • Freefolk
  • Stripey Horse
  • Nucco Brain
  • Gotgotneed
  • RSA Films
  • Blink
  • The Operators
  • The Distillery
  • Joyrider
  • Hungry Man
  • Nice & Polite
  • BOLD
  • Nice Shirt Films
  • Fat Lemon
  • Academy Films
  • Little Fish Films
  • SUGAR FREE TV
  • Rattling Stick
  • Media Monks
  • Motion Picture House
  • Coffee&TV
  • Mummu
  • Bare Films
  • B-Reel Films
  • MESHES
  • Clearcut Sound
  • 2AM Films
  • Caviar Content
  • Stink
  • Squire
  • Itdrewitself
  • Passion
  • Factory Studios
  • Not To Scale
  • Salt Film
  • MJZ
  • Firecracker
  • Dark Energy Films
  • Happy Finish
  • Nice Biscuits
  • Rumble
  • Locomotion
  • Noise Films
  • UNIT 9
  • Moxie Pictures
  • GOLDSTEIN
  • The Quarry
  • Mcasso Music Production
  • Ursus
  • UNIT
  • O Positive
  • Taylor James
  • Quiet Storm
  • Rushes
  • Studio Private
  • NOMINT
  • Klein & Sons
  • Thomas Thomas Films
  • Found Studio
  • Rogue
  • Hotspur and Argyle
  • Feed Me Light
  • HOI POLLOI
  • Steam Media
  • Final Cut
  • Momoco
  • Jungle Studios
  • SIREN
  • Chief Productions
  • Finger Music
  • DesignStudio
  • MPC
  • Soft Target
  • Bang
  • Happy Means Content
  • Skunk
  • Just So
  • Nexus
  • Crossfire Productions
  • Itch Film
  • Short Films
  • Forever Pictures
  • Electric Theatre Collective
  • Strangelove
  • Seven Productions
  • Intro
  • Okay Studio
  • 76 Ltd
  • Jelly
  • Great Guns
  • Furlined
  • Helen Langridge Associates (HLA)
  • Blonde
  • Burning Reel
  • Burger
  • Evoke Films
  • AND Production
  • Dingo Bill Productions
  • Trim Editing
  • Making Pictures
  • Birdbox Studio
  • Annex Films
  • You Are Here
  • Furious Music
  • Cherry Films
  • Blue Zoo
  • Upstart Films
  • Radical Media
  • Metropolis Films
  • Sneezing Tree Films
  • Believe Media
  • Casual Films
  • Matter
  • Creative Blood
  • Silverfish
  • Scramble
  • Nexus Interactive Arts
  • Red Knuckles
  • Studio AKA
  • NTSH London
  • Tomboy Films
  • Love
  • Fresh Film Productions
  • Pulse Films
  • Smoke & Mirrors
  • Eclectic Sounds
  • Agile Films
  • Knucklehead
  • 1stAveMachine London
  • Don Productions
  • Rankin Films
  • Animated Storyboards
  • Bullion
  • Prettybird
  • Soviet Science
  • Smuggler
  • 750mph
  • Armoury
  • CANADA London
  • Raised By Wolves
  • Jogger Studios
  • Cut + Run
  • Habana Creative
  • Sparklebop
  • Audio Network
  • Biscuit Filmworks
  • Greek Street Studios
  • Salt.tv
  • Big Buoy
  • HunkyDory
  • PI Film Network
  • Soho Square Studios
  • Cloud City Films
  • Ground Control
  • Mario Testino+
  • 3angrymen
  • Marshall Street Editors
  • Bigballs Films
  • Sonny London
  • Wave Studios
  • THE LINE
  • Serious Pictures
  • A-MNEMONIC Music Productions
  • Gorgeous
  • Iconoclast
  • LS Productions
  • Glassworks
  • Whitehouse Post
  • Bootleg Films
  • The Assembly Rooms
  • Speade
  • Good Egg HQ
  • The Dog's London
  • The Mill
  • London Alley
  • Smith and Jones Films
  • Work
  • We Folk
  • Royle Productions
  • Park Village
  • Imagination
  • Stitch Editing
  • London Sessions
  • The Wagon
  • Loki
  • MTP
  • nineteentwenty
  • Riff Raff Films
  • Webber Represents
  • Somesuch
  • Studio Yes
  • AUTOBAHN
  • Lucky Strike Productions
  • Odelay Films
  • Good Film Company
  • Tenthree Editing
  • Archer's Mark
  • Little Dot Studios
  • De Wolfe Music
  • My Accomplice
  • Mad Cow Films
  • Leland Music
  • Massive Music
  • Wanda
  • Black Label Productions
  • Familia
LATEST NEWS
19TH JANUARY

Production Companies Hit Out at IPA in Escalating Row - Campaign Today

Campaign explains today why an agency should never bid independent production companies when it is contemplating bidding its in house production department.

It does so by reporting the content of a letter to Campaign from 15 APA member companies.
As the article explains:

""The IPA has advised agencies to ‘ensure it does not use any information disclosed to it by a production company to enhance its own bid’. That is impossible to achieve in practice. A production company’s creative ideas and methodology are in its treatment and budget. It is impossible for an agency receiving those to un-know them when working on their own bid.

"It can’t be seriously suggested that an agency that wants its in-house production company to do the work is going to bid more than the independent bids it has seen.

"Even with the best of intentions, the process will be rigged against us and we don’t want to be part of it."

Read the full aricle here.

The strength of feeling on this issue was demonstrated by yesterdays APA members meeting, which saw 140 APA members attend our meeting on the issue at the Court House Hotel.

 

 

 

 

5TH JANUARY

Full APA Members Meeting | 18th Jan, 9am, Courthouse Hotel

You are invited to an APA Members meeting at 9.30am on Wednesday 18th January 2017 at the Courthouse Hotel, 19 - 21 Great Marlborough St, Soho, London W1F 7HL.

Tea and coffee will be available from 9am.

The purpose of the meeting is to bring you up to date with our plans for 2017 and how you can be part of them and to update you on key issues.

We look forward to seeing you on the 18th.

 
3RD JANUARY

Happy New Year and welcome back!

We're planning more events than ever this year and these are the key events for your diary- Masterclass, Future of Advertising, our events in Cannes, and the APA Show- to which we shall be adding updates throughout the year.

 

 

19TH DECEMBER

US Investigation into Ad Agencies gathers pace!

Further to our recent post attaching the Wall Street Journal report into the US Justice Department into in house agency production, the investigation is gathering pace:

Article: Why The Investigation Into In House Agencies Is A Big Deal

As you can see, the Publicis Groupe received a subpoena on 14th Dec.

Given, as the article explains, the track record of the prosecutor, whose previous investigation into some agencies practices in print production led to convictions and, in some instances, to prison sentences, this is a very big deal.

Our view remains that bidding independent production and post against an in house production co/facility is wrong- it’s inherently flawed.

Many agencies in the UK share that view but some do not, or have not to date.

The IPA have indicated that will be issuing guidelines to their members. We hope they will simply say “don’t invite  independent production and post production companies to bid where you (as an agency) intend,or contemplate you might, do the work yourself.” 

We will circulate the guidelines when the IPA have finalised them.

7TH DECEMBER

Wall Street Journal Report | Agencies Investigated By Justice Department

 http://www.wsj.com/articles/justice-department-investigates-rigging-of-contracts-in-advertising-industry-1481046420.

As you can see from The Wall Street Journal Report above, the US Justice Department are investigating advertising agencies as to whether the bidding process for production and post production is rigged. The concern of the Justice Department is that agencies are soliciting higher bids from independent production companies and post production companies, to justifying awarding work to their in house units.

As you know, we have advocated not bidding against in house production and post production- and asking up front if in house is bidding. Some agencies in the UK are clear that they won’t ask independent production and post production companies to bid against them because they consider such practices unfair. Some do seek bids from independent production and post production companies though.

The bid from an independent company wastes that company's time and resources and gives credibility to the in house bid and price. An inflated bid does not have to be sought- it could be more subtle than that, with the independent company simply given less information as to the client’s budget, so it naturally comes in at a higher price than the in house bid or the in house bid can be changed in the light of the independent bids.

Ultimately, it is up to clients how they spend their money but the message we take to them is that if they are advised by their agency to use their in house production company or other facilities, they should question why that will be better for them than accessing the hugely competitive open market, generating great competition on expertise and price- which in our view will always deliver the best value because that is how a competitive market operates.

6TH DECEMBER

APA Christmas Party | Photos online!

Last night over 400 people joined us on the roof of The ACE Hotel to kick start the festive season at our Christmas Party! Thanks to all those who came and to Clara & the team at The Location Guide for all their help.

Photos are now online HERE.

 

 

1ST DECEMBER

The APA at FOCUS | 6th & 7th Dec, Business Design Centre Islington

FOCUS is returning on 6th/7th Dec at the Business Design Centre in Islington. This year, with an all new format including 30+ FREE sessions, workshops and discussions from over 90 contributors, there are lots of reasons to register and get inspired.

 

SUSTAINABILITY: HOW DO WE INCREASE COLLABORATION ACROSS THE CREATIVE SCREEN INDUSTRIES?  Tues 6th Dec, 2pm-3pm.

AdGreen's relatively young movement will be in the spotlight along with similar initiatives in related sectors: BAFTA's Albert and Greenshoot. They'll also be joined by Amy Lemisch, the Executive Director of the California Film Commission, and moderated by Dr Laurence Sargent of Sargent-Disc, which has recently launched its digital production office tools, enabling more people to work paperlessly on their production.
Those participating in the session are looking at how to collaborate on a cross-industry policy, and adopt a joined-up approach to sustainability within production, both behind the scenes and encouraging green behaviour on-screen.

 

THE PHENOMENON OF THE CHRISTMAS COMMERCIAL - Tues 6th Dec, 2pm - 3pm

The Christmas commercial has become more creative and ambitious. Every year the stakes get higher. Getting it right has become the holy grail of British advertising and getting it wrong can be a disaster. In this session a panel, led by Editor of The Beak Street Bugle Alex Reeves, will discuss the dos and don’ts of the Christmas commercial.

Speakers:


James Rouse – Director, Outsider


James Studholme – Managing Director, Blink


Panos Louca – Producer, adam&eveDDB


Chaka Sobhani – CCO, Leo Burnett

 

CRAFTWORKS – A POSITIVE CURATION OF CREATIVITY - Wed 7th Dec, 2pm - 4pm

The APA & David Reviews will bring you an afternoon filled with talks on creativity, by those who have played a part in producing some of the most memorable ads in the industry. Editor, Jason Stone will present this two hour session, delving into the relationships and approaches to work that have led to such advertising successes.

Speakers include GiffGaff's Tom Rainsford & Abi Pearl, EP of Riff Raff, Matt Fone, Kate Taylor from Skunk talking about her latest roster addition, Ehsan B; Lee Pavey of Electric Theatre Collective talking us through some of the 'extra curricular' projects his team are undertaking and the team behind the 2008 Cadbury Gorilla will be reunited!

 

Read their Useful Guide for Commercial Folks HERE. All talks are completely free and filled with inspiration and creativity aimed at making your international shoots more cost effective and exciting.

29TH NOVEMBER

APA Masterclass 2017 | Applications closed!

The applications for the APA Masterclass 2017 have now closed. Thank you to all that applied & congratulations to the 107 students that made it on to the course. As with every year, there was a very high standard of applications & we look forward to meeting you all next Febuary!

The course will take place 9am - 6pm, 13th - 17th Feb 2017 at the University of London Union, Student Central, Malet St, London WC1E 7HY.

29TH NOVEMBER

Report | The APA Collection Amsterdam Screening

Last Thursday saw the APA Collection 2016 make its way over to Amsterdam to share the UK’s top commercial work with an audience made up of the Dutch advertising, marketing and production industries. 

Every year the collection is well-travelled, screening to audiences across the world; Russia and China so far this year to name a few. For 2016 the APA decided it was time to add Amsterdam to the list, acknowledging the city’s importance as the centre for pan-national advertising in continental Europe. With over 150 Dutch guests present and a large amount of British member companies flying over for the event too, the evening proved a success. 

Some of our members already have strong relationships with companies out there, and with the introduction of the APA Collection screening, the event proved fruitful in creating opportunities for them as well as those new to the market to build links further through organising meetings with agencies around the day of the event and then showcasing further British talent through the collection screening. 

Aside from the screening itself, MPC provided VR experiences, which allowed the guests to get hands-on with some of the work being produced in the UK - in this case literally as users were able to stroke the foxes, badger and hedgehog from John Lewis’s #BustertheBoxer Christmas ad, as well as encouraging all sorts of trampoline gymnastics. 

A huge thank you to all of the British companies that came out to support the event, and to Shots, Source Creative, Artbox and Finch Factor for helping to spread the word. 

Also thanks to UKTI, whose involvement with the event and continued support of APA’s aim to spread the word internationally on the work our members make, is deeply appreciated.