The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.
Stephen Woodford the new chief exec of the AA visited the APA Masterclass budgeting day today at Soho parish School. The budgeting day sees the 110 students work through a production budget with 25 tutors. It concludes at great week at the APA Production masterclass - only the exam to come! Good luck to all our students.
Pictured: Stephen Woodford, Chief Exec of AA & Andrew Levene, Head of Production at Stink & one of the lead tutors.
Our 16th annual production Masterclass is now underway. This year, we have 105 students and 75 tutors. The course started on Monday 13th February and over the course of an intense week, the students will hear from advertising industry luminaries on direction, production, contracts and copyright, as well as learning about lights and cameras in an interactive session at Arri and visiting post and editing companies.
The course aims to add to the students key on-the-job training by providing different perspectives and core skills in the many areas that form the knowledge base of a commercials producer.
Click here to get your tickets to CraftWorks on the 27th February 2017 at the LSE Student Union building in Lincolns Inn Fields between 9:30am and 11:30am.
Tickets are £20.00 +VAT each.
THE CRAFT PANEL - BUPA'S DANCING LADY
We're joined by some of the people who made the outstanding new commercial for BUPA including actor Suzann McLean.
THE CROSSOVER CLUB
We talk to 2AM's Dan Gordon about his stunning film about the Hillsborough disaster and his latest documentary about George Best.
Find out how a collection of advertising industry people are hoping to use Virtual Reality to help those suffering from Dementia and Alzheimer's Disease.
This month's reunion will look at the 2009 ad for Radio 1 that never was. Everyone agreed that Sam Brown delivered a stunning film so why was it never broadcast?
Production companies in the US and throughout Europe continue to announce that they don’t wish to bid against in house agency production units. Members of the AICP and of European associations, including the APA will be informing agencies in their bid letters that they are submitting their bids on the basis that they are in a free and transparent competition against other production companies and not competing with any agency (or network) in house agency.
85 APA members wrote to Campaign to explain why they won’t bid against agency in-house production companies. They explained their reasons for taking that step as follows:
"A production company’s creative ideas and methodology are in its treatment and budget. It is impossible for an agency receiving those to un-know them when working on their own bid.
Further, it will have the details of the amount that each production company has bid and can tailor its bid to undercut them – it can’t be seriously suggested that an agency that wants its in-house production company to do the work is going to bid more than the independent bids it has seen.
So, even with the best of intentions, the process will be rigged against us and we don’t want to be part of it. We genuinely don’t believe it is in the interests of agencies either – a fair open and transparent process is what advertisers want – and any system that isn’t risks dragging the industry into the murky waters that have brought about the US Justice Department’s investigation into bid rigging – which would be illegal in the UK too of course."
You can read the letter and see the list of signatories here.
The Chartered Institute of Procurement and Supply (“CIPS”) represent client procurement. They have offered their opinion on agencies bidding independent production companies against themselves.
They say it is wrong and against the principles of open and honest competition, stating: "The agency cannot put itself into a position where it operates as both judge and jury…this is unacceptable business practice and inconsistent with our code of conduct."
The Media Trust is a very effective charity that provides small charities with PR and advertising support, to enable them to get their message out.
They hold a football tournament each year, raising money to support their work.
You can see details on how to enter and more about there work here.
Click here to get your tickets to CraftWorks on the 25th January 2017 at the LSE Student Union building in Lincolns Inn Fields between 9:30am and 11:30am.
Tickets are £20.00 +VAT each.
A breakdown of the schedule can be found here.